Identity: Vault USA

While working at a local agency in Providence as the Director of Interactive, Jason contributed the design that was ultimately selected by the client for their logo prior to moving on to developing their web site. The company was all about safe, secure disaster recovery for corporate data, so the logo was focused on pulling in elements of both hard drives and locks, while also playing on the name Vault USA in the color palette. The mark incorporated disk platters with reflections that tie into the tumblers of a lock, and the typography utilized a slight modification to Univers to accentuate a broad, stable base upon which a company could build a disaster recovery plan.