Identity: Spanish Miles

James and Lynn are good friends who were embarking on launching a new cycling resort/training facility in Girona, Spain. We were hired to design the identity, and with Jason’s background as a competitive cyclist (which is how he met James while they were still in high school) and a lot of research into Spanish design we came up with a really exciting solution. The logo references heavily local color and style in contemporary Spanish graphic design while playfully incorporating the activity and geography in the region. In addition to branding and identity, work also included planning network hardware and application suite to manage scheduling, reservations and web site content management from on-site in Girona.